HoopFX Heads for the ESPYS

November 6, 2006
ESPY Awards Chooses HoopFX for 2007 VIP Gift Bags

MENLO PARK, CA - HoopFX is pleased to announce its selection into The 2007 ESPYS Gift Bags. The ESPY Awards are known for bringing together an unmatched group of athletes and celebrities to honor Excellence in Sports Performance Yearly. HoopFX is excited to be associated with this premiere event and for the opportunity to put its innovative basketball products into the hands of the world's greatest athletes and entertainment personalities.

The ESPY AwardsThe ESPYS show has been attended by such greats as Tiger Woods, LeBron James, Serena Williams, Michael Jordan, Denzel Washington, Dustin Hoffman, and Bill Cosby. Recent hosts have included Lance Armstrong, Jamie Foxx, and Samuel L. Jackson. HoopFX is honored to be a part of the celebration and to contribute to the VIP experience.

The ESPYS brings together figures from every major sport each year for an award show to honor the greatest athletic performances and memorable moments in sports. The products in the ESPYS gift bags are the subject of tremendous media attention from print to radio and television. HoopFX plans to create a custom design for the 2007 ESPYS, as well as make available gift certificates for other HoopFX products which should have particular appeal to athletes who will always have a special pride for their alma mater.

The ESPYS gift bags have featured such world famous brands as Bose, Bobbi Brown, Disneyland, Fairmont Hotels and Resorts, Under Armour, and XM Satellite Radio in recent years. HoopFX is proud to join companies like these in the "swag bags" to the stars at the 15th annual ESPYS in July, 2007.

About The ESPYS
The ESPY Awards were created by ESPN in 1993 and are presented for Excellence in Sports Performance Yearly. No other award brings together all of sport, honoring the best performances, most memorable moments and, with the presentation of the Arthur Ashe Courage Award, those whose courage and conviction transcend sport. The 2006 ESPYS

About HoopFX
HoopFX, LLC is a Menlo Park, CA based company specializing in basketball system accessories. The innovative FX Backboard Cover (U.S. Patent Pending) features officially licensed collegiate logos and other designs. HoopFX is among an elite group of companies holding a Standard License from the Collegiate Licensing Company (CLC). Please visit www.hoopfx.com for more information on our products and company.

HoopFX Contact:
James Hale, CEO
650 234 9817
james@hoopfx.com