HoopFX Backboard Cover Approved by Arizona, Washington, Wisconsin

April 6, 2006
The Wildcats, Huskies, and Badgers Are on Board

MENLO PARK, CA—HoopFX announced today that is has received conceptual approval via the Collegiate Licensing Co. from three additional institutions--The University of Arizona, The University of Washington, and The University of Wisconsin--for its revolutionary FX Backboard Cover. HoopFX will give Arizona, Washington, and Wisconsin fans a spectacular new way to show school pride with the brilliant colors and logos of these schools on their basketball backboards.

HoopFX expects to introduce new product designs incorporating these school emblems over the next several weeks, and they will be available to fans directly through the HoopFX web site. “We're very excited to work with these top-tier collegiate institutions and look forward to serving their fans and alumni. I am proud to see the Arizona Wildcats, Washington Huskies, and Wisconsin Badgers on board with HoopFX,” said James Hale, Chief Executive Officer of HoopFX.

HoopFX is literally changing the face of basketball by giving hoop owners the power to upgrade, revitalize, and personalize their backboard systems. The FX Backboard Cover instantly tranforms a common backboard into a bold statement of pride and personality. Like no other product on the market, the FX Backboard Cover stretches across the face of the board to display a variety of colorful designs, now to include collegiate logos. The cover is designed to fit nearly any size, shape, or model home/portable system, and HoopFX guarantees there is no impact on the bounce of the ball off the board.

As a Collegiate Licensing Company (CLC) Standard Licensee, HoopFX is authorized to produce basketball backboard covers bearing the offical emblems of CLC member institutions. HoopFX is already licensed to manufacture, distribute, and sell FX Backboard covers for Stanford University and The University of Louisville. These and other products are availabe now to consumers at the www.hoopfx.com web site.

About HoopFX
HoopFX, LLC is a Menlo Park, CA based company specializing in basketball system accessories. The innovative FX Backboard Cover (U.S. Patent Pending) features officially licensed collegiate logos and other designs. HoopFX is among an elite group of companies holding a Standard License from the Collegiate Licensing Company (CLC). Please visit www.hoopfx.com for more information on our products and company.

HoopFX Contact:
James Hale, CEO
650 234 9817
james@hoopfx.com