Stanford Approves HoopFX Product

December 20, 2005
HoopFX Backboard Covers to Carry Stanford Cardinal Logo

MENLO PARK, CA.—Through its licensing agreement with the CLC, HoopFX today announced that it has received final product and design approval from Stanford University for its FX Backboard Cover (U.S. Patent Pending). In doing so, HoopFX will give Stanford fans a spectacular new way to show school pride with the brilliant colors and logo of Stanford on their basketball backboards.

HoopFX is literally changing the face of basketball by giving hoop owners the power to upgrade, revitalize, and personalize their backboard systems. The FX Backboard Cover instantly tranforms a common backboard into a bold statement of pride and personality. Like no other product on the market, the FX Backboard Cover stretches across the face of the board to display a variety of colorful designs, now to include collegiate logos. The cover is designed to fit nearly any size, shape, or model home/portable system, and HoopFX guarantees there is no impact on the bounce of the ball off the board.

"We are honored to work with Stanford University," said James Hale, founder and Chief Executive Officer of HoopFX. "We look forward to giving Stanford alumni and fans an exciting new way to personalize their hoop, express their style, and show support for the Cardinal."

HoopFX plans to launch the FX Backboard Cover with collegiate and non-collegiate designs in March, 2006. The products will be available directly to consumers at WWW.HOOPFX.COM as well as through a variety of specialty retailers.

HoopFX is part of an elite group of companies authorized to produce Officially Licensed Collegiate Products for Stanford through a CLC Standard License. The approval by the CLC and Stanford reflects not only the innovative design of the FX Backboard Cover, but also HoopFX's commitment to the collegiate merchandise market, commitment to quality manufacturing, and extensive material research and product development.



HoopFX Contact:
James Hale, CEO
650 234 9817
james@hoopfx.com