Company Overview
HoopFX LLC was founded in Menlo Park, California in 2005 with a mission to give the millions of basketball backboard owners innovative ways to personalize and upgrade their hoops. The HoopFX brand is further defined by the intersection of family values and basketball enthusiasts. HoopFX is committed to bringing good, clean fun to the driveways, playgrounds, and gyms of the world.
HoopFX is honored to be an official licensee of the Collegiate Licensing Company (CLC). As a licensee for Officially Licensed Collegiate Products, we are committed to upholding the high standards of quality associated with the institutions we represent. HoopFX is also a member of the Fair Labor Association (FLA).
Our commitment to quality and customer satisfaction is backed by our 30-day product guarantee, premium materials, and quality workmanship. HoopFX products are made in the U.S.A.
HoopFX Management
James C. Hale, Founder and CEO
James brings a diverse professional background ranging from Wall Street to online media and, of course, sports. His business career began with seven years at Standard & Poors MMS as a bond market strategist and product manager. James dedicated the next ten years to building and managing The Online Investor, a successful financial media business and AOL content partner which he helped launch with his partner, Ted Allrich. James has also served in corporate development roles for two other innovation-driven companies, Reel Two and Econoday.
Mr. Hale was inspired to start HoopFX by his love of sports, enthusiasm for innovation, and passion for new product development. James was a five sport athlete in high school. He played intercollegiate soccer and lacrosse at the University of Denver while earning a Bachelor’s degree in Mathematics and Economics. James has coached basketball, soccer, and lacrosse on five different continents. His community involvement includes serving on the Finance and Missions Executive Committees at Peninsula Covenant Church, helping Stanford University to host the 2006 NCAA men's and women's tennis championships, coaching youth sports, and supporting a number of African aid and development programs.
HoopFX Management - Cont.
Andrew Wright, Director of Marketing, Sales, and Operations
Andrew joined HoopFX full-time in June, 2006 bringing his 19 years of consumer marketing and advertising experience. A creative all star, Andrew has developed numerous award winning commercial and print campaigns. Previously with Quiznos, where he was Creative Director, he produced the most noteworthy and effective advertising the company has ever done introducing the world to the likes of Spongmonkeys and Baby Bob.
During his seven year tenure with Quiznos he has been responsible for everything from production of Superbowl commercials to brand management. No stranger to growth companies, he helped Quiznos experience unprecedented growth from 600 stores to over 5000. He is specialized in new product development, branding, packaging and merchandising, and consumer research. His experience in the consumer product arena and his enthusiasm to build a remarkable company reflect the HoopFX mission to deliver innovative products and quality basketball gear.
Peter Markatos, Creative Director
Peter has been a multimedia designer for 5 years and is a founding partner of the SF design firm markatos | moore, focusing on Brand Identity, Print, Interactive, and Motion graphic design. He has worked within a number of different industries, crafting comprehensive design solutions for all types of media. Clients have included Discovery Channel, X Winery, Coleman, Facebook, and GAP. Peter has a Bachelor's degree in Psychology with a minor in Graphic design from the University of Kansas. He graduated with distinction, Phi Beta Kappa, and Magna Cum Laude.
